It is my view that the impact of blogging on communication is more important then the impact it may have on businesses. This is not to say that the impact is greater on communication versus businesses. What Baker and Green say is true “..they’re going to shake up just about every business–including yours.” Blogs will and are shaking up the business world, but there not the only ones to be “shaken up” and by far are not the most important. The impact that blogging has on communication far outweighs that of business because blogging gives the community a true voice. Were as for businesses this is just another template for advertising, one of many. But, for the community/nation/world there are limited, and normally regulated, means in which to truly voice your opinion to a large group of others. By far this is a more important impact then that of businesses.
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Your point is well taken, Jonathan--personal communication may be more ready for a sea change than business, where the tendency is toward "business as usual," even if new technologies are facilitating business.
Use MLA-style in-text citations to give the author and page number after a quote or summary of a text, such as after the Baker and Green statement.
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